Valve is also a privately owned company. They don’t need to make more money this quarter vs last quarter to keep shareholders happy, they can just be happy that they’re making a lot of money. That requirement to always become more profitable than before leads companies to enshitify products with anti-consumer “features” and cut costs (ie layoffs).

Well they are suing Valve, so obviously the NY Attorney General’s opinion is that it is already banned according existing policy.