- [Gaming continues to be the largest category of media with $200B in annual spend](https://substackcdn.com/image/fetch/$s_!_O7j!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2604e48-c799-4aca-b005-339cab4af237_2080x1178.png), larger than film + TV + music combined.
- [Mobile is powering most of gaming’s growth.](https://substackcdn.com/image/fetch/$s_!dDSn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F993ca183-fbaa-487d-9aae-f99a6bd591f5_2082x1178.png)
- Despite market growth, [venture funding is down a lot since post-COVID highs](https://substackcdn.com/image/fetch/$s_!UZKQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffff130f3-e054-4cd0-ab51-acfef802774f_2086x1176.png).
- The most impressive company in gaming continues to be [Roblox, which is driving a huge portion of gaming’s growth](https://substackcdn.com/image/fetch/$s_!ezZb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0bea0fa-e5b7-4572-ab7f-c7e66ac80a58_2074x1172.png); it now has 150M daily active users, its average engagement now tops Steam + PlayStation + Fortnite combined, and [you can see here that the portion of users 13+ in age has been especially fast-growing](https://substackcdn.com/image/fetch/$s_!2EEq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb20fb168-9d3c-4153-9d08-1007a79e379a_2084x1178.png).