
If the intent was to keep up with inflation in a way that maximizes local profits, pegging to the US dollar makes no sense. The games wont sell at this price in any appreciable number. Steam could have easily used other tools, like some dynamic pricing model, to maximize local profits. The only thing pegging to the US dollar does is combat key resales, as the comment you are replying to implies.

I think I’ve watched maybe 2 The Completionist videos ever. I’m not in denial about anything here. I am waiting for the other side to respond, and possibly for the IRS to get involved before any final judgement. I just know his brothers statement sounded incredibly sketchy. Like I wouldn’t be surprised if he was embezzling money from the charity sketchy, while Jirard seemed genuine. Maybe Jirard is just a better actor/more charismatic, it is his job after all. Time will tell.

Its pretty simple: Their businesses were built when it was cheap to borrow money. The pandemic caused large inflation. In response feds all around the world have greatly increased prime interest rates. Now their ‘run large deficits to expand’ business model is more expensive and they need to compete against increasingly valuable bonds as a competing source of investment. All of this means they need to aggressively chase improved profitability.

Eh. Most of these companies were profitable. Just not seeing the exponential growth that the stock market dictates when interest rates are high. Unity, not so much, but its revenue was always fine, its just a really poorly run company. Who knows where they piss the kind of money they are pulling in to.
I’ve played plenty of games that would be worth 100+ easily. The problem for a studio pricing something at that though is they need some way to sell me on the game. A demo, or like, first party Nintendo quality reputation. Something. No way I pay that as a default for a piece of shit, which most things released are.