Alan Wake 2 didn’t make its money back for a year despite being a huge game on the second-biggest service.
Steam doesn’t care about other stores because other stores do not matter. They can let other stores sell Steam keys, and it still doesn’t threaten their untouchable market share.
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Devs are still free to sell their game outside of Steam and charge whatever price they want for that version
Not and keep their listing in Steam they can’t.
You can though
Steam’s “most favored nation” contracts with devs explicitly prohibit this
I provided the example of Krita in another comment.
You’re only required to match deals outside Steam if you sold Steam keys. I haven’t found any other clause online.
Alan Wake 2 didn’t make its money back for a year despite being a huge game on the second-biggest service.
Steam doesn’t care about other stores because other stores do not matter. They can let other stores sell Steam keys, and it still doesn’t threaten their untouchable market share.