Enemy Territory: Quake Wars did the same thing. It added to the realism because it was “now”. That being said, I don’t want real world advertising in my fantasy world game playing time. World building fake ads? Like frilly toothpicks, I’m for ‘em!
I think they did really well with Battlefield 2042. It destroyed my interest in the Battlefield franchise. Loved Battlefield 4, 5 and the second 1, though.
I knew nothing of the game and presumed as a “witcher” I’m supposed to kill witches. Be, um, …selective.