right, but what matters to most ad publishers is the number of eyeballs that are converted into buying customers

My chips are also on them coming back, but at the same time it feels like Musk wants to make Twitter’s business harder than it needs to be.

This reaction doesn’t come from the last tweet itself, instead it comes from him not stopping with hot takes and not showing any signs of slowing down.

If he keeps going, I could see companies just accepting “it is what it is” and coming back, but at the same time it also feels like he’s one tweet away from going too far for most companies. And it’s not like Twitter is a strong social media anyway, they are not even in the top 10 social medias in terms of active users count: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

Maybe these companies may also decide that dealing with Twitter is more trouble than it’s worth. But we’ll see

“Hatred and prejudice will never be eradicated. And witch hunts will never be about witches.” - Geralt, Witcher 3